PDF Download Outside the Box: Hand-Drawn Packaging from Around the World, by Gail Anderson
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Outside the Box: Hand-Drawn Packaging from Around the World, by Gail Anderson
PDF Download Outside the Box: Hand-Drawn Packaging from Around the World, by Gail Anderson
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In an age of slick, computer-generated type and Photoshopped perfection, hand-drawn packing is enjoying a global resurgence. As shorthand for something more authentic, homegrown, handmade, or crafted, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drink cups. In this exhaustive and lavishly illustrated survey, organized by four types—DIY, art, craft, and artisanal—Gail Anderson pulls back the curtain on the working processes and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, process sketches, and her infectious love of the medium.
- Sales Rank: #166088 in Books
- Published on: 2015-10-06
- Released on: 2015-10-06
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.00" w x 8.00" l, .0 pounds
- Binding: Paperback
- 256 pages
Review
"This belongs in the library of every design firm, packaging company, design class, and advertising agency." -Manhattan Book Review
""In addition to the visual playground-featuring work by Pentagram, Sagmeister & Walsh, Jon Contino, Louise Fili, Daniel Pelavin, Dana Tanamachi and many others-the book offers strong commentary from the makers whose work is featured throughout." -Print
"...a satisfying little compendium of hand-drawn packaging design that spans many media and provides an undeniably refreshing counterpart to the slick, all-digitial work that dominates the shelves of our stores." -Graphics.com
".shows how a twist of a talented wrist helps basic packaging transform into alluring, intriguing design specimens." -Gizmodo
About the Author
Gail Anderson is a graphic designer, educator, and writer. She has co-authored eight books with Steven Heller, and is the recipient of the AIGA Lifetime Achievement Medal. Anderson teaches at the School of Visual Arts in New York City, and is a partner at Anderson Newton Design.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Developing page layouts and conceptual thinking already starts by hand, so why stop there?
By N. Wu
The act of drawing, sketching and lettering by hand is enormously popular, as Pinterest and Instagram feeds have evidenced. It’s a refreshing, cheap break from solid computer work that can be integrated back into digital design via Photoshop and other e-tools. The feeling of brisk experimentation, exploring new challenges, creative discoveries, and just doing things for the love of it versus following specific directives, is both cathartic and fulfilling from a personal growth perspective. It also brings forth a unique human identity, voice or personality to the creative product. Leaving one’s own imprint is what many strive to do, moreso in this DIY age where anonymous workers of big corporations diligently build with almost no acknowledgement or notice.
Developing page layouts and conceptual thinking already starts by hand, so why stop there? This enjoyable, image-heavy collection of international packaging case studies (with a foreword by the always memorable and reflective Debbie Millman), covers a delightfully diverse range of handdrawn styles and techniques from graphic designers, illustrators and lettering artists alike. Four categories are covered, ranging from the spontaneity of DIY and the looseness of ART, to heightened details found in CRAFT and the obsessively intricate complexities of ARTISANAL works.
The best part are the numerous close-up process sketches, explorations and developmental moodboards shared at length, along with backstories of how these diverse projects came together in their own way. In some cases, photos documenting drawing, painting and lettering processes are shown with support illustration or sketches where applicable. I appreciate how the personality of each letterer’s hand was retained right to the final product, as well as some exhaustive variations that were vital to informing what the final outcome would or should become. Some might see it as a waste of time and energy to work so broadly from a design development standpoint, but every sketch is beautiful in its own way and deserves its time in the sun, especially in this manner.
And if that wasn’t enough, the book concludes with a not so little section titled, “Inside Outside the Box” with 7 pages of author Gail Anderson and Joe Newton’s super-tight lettering for the book’s four title spreads. I’d be hard-pressed to choose my favourite single version of each word, as they’ve skillfully and artfully demonstrated that although one may be a front-runner for each concept, there's always more than one way to solve a design problem. So rather than hunt around for the perfect typeface or font for your design problem, the solution might be right at hand. Or left. Or both, if you’re ambidextrous.
0 of 0 people found the following review helpful.
Wonderful collection of hand-drawn projects and how they were created!
By Amazon Customer
Absolutely loved it! A wonderful range of hand-drawn projects that I have been referencing lately and using as design inspiration. I personally love progress shots and find the evolution of a project to be the most interesting part, and this book is chock full of early sketches and ideas by the designers. SUPER inspiring!
0 of 0 people found the following review helpful.
Five Stars
By Daniel Zimmer
A wonderful new book filled with inspiring sketches and designs. Any fan of hand-lettering will enjoy this one.
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